Founded by Claudia and Dmitriy Smirnov, a dynamic husband and wife duo, Packroo is not just a brand—it’s a celebration of family, functionality, and global cultures.

The Packroo Bag was first designed out our growing new family's need for a bag that could do it all... from use as a lunch box for picnics on the beach to long or short day trips with the family as a diaper bag... we knew that Packroo had to be versatile and spacious without being too bulky!

Drawing inspiration from Claudia’s Mexican heritage and the captivating Mexican Alebrijes folk art, as well as the intricate patterns of Australian Aboriginal art, we bring life and character to our designs.